How Startups Get
Their Names
What's in a Name? Quite a Lot, Actually.
In each episode, Founders of high-growth startups recount the process of naming their companies. They share everything from that first spark of inspiration to the final decision, including the tricky process of finding a domain… offering real-world perspectives on branding a startup.
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The Story Behind
The Naming Convention
At Stellar (www.hiStellar.com), we help ambitious founders incorporate their companies. And as someone who came from the world of branding and public relations… I have a deep appreciation for good names.
I love hearing the stories behind the names, of the many startups that I meet.
That’s why I started this podcast — to interview founders about their Product and Company Names… what they mean, and how they came about. What inspired the names? What other names they considered, and why they eventually chose what they did.
This episode is just a test run for the show.
At Stellar, we help ambitious founders incorporate their companies. And as someone who came from the world of branding and public relations… I have a deep appreciation for good names.
I love hearing the stories behind the names, of the many startups that I meet.
That’s why I started this podcast — to interview founders about their Product and Company Names… what they mean, and how they came about. What inspired the names? What other names they considered, and why they eventually chose what they did.
Recent Episodes
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Elisa Miles - Author
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James Fox - Founder
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Irene Foxx - Director
What People Say
Meet Your Host
Melvin is a 3x venture-backed founder who has successfully built disruptive companies and products in several industries. A serial entrepreneur and advisor to multiple startups, Melvin founded Stellar to enable founders to start and run global companies with ease.
Before Stellar, Melvin co-founded YFind Technologies — an Indoor Positioning Technology company — that was acquired by NYSE-listed Ruckus Wireless, Inc.
Earlier in his career, he started and ran the Asia Pacific digital business unit for global communications agency — WE Communications — growing it from zero to a team of over thirty professionals, serving Fortune 500 clients, banks and Singapore government agencies.