The Naming Convention

How Startups Get
Their Names

What's in a Name? Quite a Lot, Actually.

In each episode, Founders of high-growth startups recount the process of naming their companies. They share everything from that first spark of inspiration to the final decision, including the tricky process of finding a domain… offering real-world perspectives on branding a startup.

Subscribe and listen on major platforms

The Story Behind
The Naming Convention

At Stellar, we help ambitious founders incorporate their companies.  And as someone who came from the world of branding and public relations… I have a deep appreciation for good names.

I love hearing the stories behind the names, of the many startups that I meet.

That’s why I started this podcast — to interview founders about their Product and Company Names… what they mean, and how they came about. What inspired the names? What other names they considered, and why they eventually chose what they did.

Latest Episode

Typography Mistake Every Designer Have Did in Life.

Accumsan iaculis risus in suspendisse amet, elit egestas libero orci tortor nunc viverra purus turpis vestibulum suspendisse volutpat aliquet.

What People Say

“Leo egestas molestie nunc eros, dictum vivamus lectus vulputate tincidunt arcu id facilisi augue sed mauris non, vitae consequat id.”
John Hill
Designer
“Elementum faucibus dui, a id ac sagittis semper elit iaculis dictum cras aliquam vestibulum auctor libero blandit pellentesque sodales leo diam purus, lacus sapien.”
James Dean
Designer
“Et semper faucibus est justo, nec vulputate erat tellus elementum proin sed vitae erat feugiat auctor ante laoreet porttitor risus feugiat in volutpat nunc.”
Hillary Rice
Designer
“Etiam hendrerit urna neque diam fames semper vel feugiat auctor arcu lectus dolor enim tortor dui netus ornare donec dis.”
Rodrigo Alonso
Designer
“Est fusce praesent mattis viverra cursus dolor euismod metus risus vel, nisl, lorem eget quam egestas.”
Julia Michelle
Designer
“Eget interdum id nunc at diam pellentesque tortor eros aliquet sed pretium, fermentum, nulla ornare diam.”
Mila Jackson
Designer

Meet Your Host

Melvin Yuan

Melvin is a 3x venture-backed founder who has successfully built disruptive companies and products in several industries. A serial entrepreneur and advisor to multiple startups, Melvin founded Stellar to enable founders to start and run global companies with ease.

Before Stellar, Melvin co-founded YFind Technologies — an Indoor Positioning Technology company — that was acquired by NYSE-listed Ruckus Wireless, Inc.

Earlier in his career, he started and ran the Asia Pacific digital business unit for global communications agency — WE Communications — growing it from zero to a team of over thirty professionals, serving Fortune 500 clients, banks and Singapore government agencies.